Sports bottles are a fundamental part of the life of an athlete. Because of this, it is possible for companies to take advantage of the need for good quality bottles and use this as a way to promote to athletes. However, there are a few things that you should keep in mind if you are planning on advertising towards those who like physical activities. First, there are many people who enjoy playing sports. Just because you are planning on using water bottles to promote does not mean you are necessarily just targeting the fit and the healthy. You can target far more than just the thin, lithe athlete.
If you plan on targeting more than the standard athlete with your sports bottles, there are a few things you will want to remember. First, a generic water bottle does not need to be cheap. If you can use a luxury water bottle, you can often entice even the lazy into being interested in having one. When you give them away for free, you can quickly make a lot of people aware of your product. While the luxury bottles are more expensive, the results it has on your branding can make a notable difference. First, people enjoy quality items. If they perceive that they have an item of high quality, they are that much more likely to keep and use the item than they would if they feel it is just another cheap promotion. While it may result in a higher write off margin for your business, the branding value is typically much higher than you would have spent. In addition to driving more people to your booth at the current event you are participating, it is not uncommon for individuals to return to your business at later points hoping for high quality items. Once customers willingly approach your booth, your sales agents will be much more likely to finalize a sale than they otherwise would have been able to.